An experienced leader in the Design and Innovation Industry, focused on developing vision, strategy and product launches. Expertise in building high-functioning teams, managing stakeholder alignment, feature definition, product roadmaps, and design operations. Passionate about creating and teaching human-centered methodologies that increase cross-functional collaboration to create more meaningful products that improve people’s lives and the world.
Design Management Design Strategy Thought Leadership
Human-Centered Design User-Experience Design Facilitation Rapid Prototyping Hiring People Development & Training
September 2021 - Present
Director of Product Design for Growth & International
Lead of Coinbase's Growth and International Design teams. Built the International Design team from the ground up to 3 fully staffed regional hubs delivering the end-to-end retail experience for country specific products. Own the full lifecycle of customers from Acquisition & Logged Out surfaces to Onboarding & Activation, Engagement & Retention.
April 2020 - September 2021
Head of UX Methods & Practice
Established a new UX Methods & Practice pillar as a centralized team to support Google’s 4,000 person UX community with best in class approaches to innovation and collaboration. Drove the organizational transition to fully remote collaboration over a 6 month period, onboarding new collaboration tools, developing new virtual training curriculum and enabled 70% of teams to run Design Sprints and collaboration sessions within the first 3 months.
November 2015 - April 2020
Head of Google Design Relations
Founded and built a team of Design Advocates, Developer Advocates, and Program Managers with capabilities that span the full scope of Google Technologies including Advocacy for Android and Web Design, Machine Learning and Human-Centered AI, Immersive Design for Daydream, and Conversation Design for Assistant. Setting vision, strategy, stakeholder alignment, developing top partner relationships to increase product quality and build Google's ecosystems.
May 2014 - September 2021
Google Sprint Leaders Academy
Lead a team of UX Designers and Researchers, gaining funding, creating curriculum, developing resources and managing operations for the internal training program, delivering 14+ trainings, 1000+ new Sprint Masters, 100+ office hours annually to support product innovation for all Google global product areas.
May 2012 - November 2015
Design Manager Search Ad Formats
Drove strategy, vision, task and query analysis, revenue model generation and foundational experiments for new verticals including Broadband, Car Rentals, Legal Services, and Real Estate. Owned the creation of the flagship AdSense for Search Shopping experience off-network, which unlocked new revenue and doubled YoY. Lead foundational research and strategy to create an entirely new Design System for App Promotion on Search increasing revenue for the full portfolio of App Install products by 200%.
Master of Fine Arts
California College of the Arts, San Francisco, CA
My Masters Thesis focused on the power of Design to change perceptions and behavior in resources consumption.
Bachelor of Arts
Vassar College, Poughkeepsie, N.Y.
My Undergraduate Degree is in Anthropology and I focused my Thesis on the impacts of Tourism on regional cultures and values in Yucatan, Mexico.