An experienced art director, designer, web developer and project manager committed to clear communication, creative collaboration and unique solutions.

Adept at the development, production and delivery of complete communication programs including; identity systems, print collateral, advertising and digital media design.

Bachelor of Arts: Anthropology
Minor: Printmaking
Vassar College,
Poughkeepsie N.Y.
May 1994

SOFTWARE EXPERTISE
Adobe Photoshop, Adobe InDesign, Quark XPress, Adobe Illustrator, Freehand, Fireworks, BBedit, Dreamweaver, Flash, Powerpoint, MS Word, Visio.

AWARDS AND RECOGNITION
Creating Killer Web Sites 2
Elements of Web Design
Print’s Regional Design Annual
Print’s Digital Design Annual
Printed Matter: Bound for Glory
IMG SRC 100 (Japan)

PROFESSIONAL EXPERIENCE
Yahoo : Visual Designer (Sunnyvale, CA) 07/2004 - present
• Designed and Coordinated Banners promoting network properties.
• Conceived, designed and developed guidelines and documentation for the banner production process.
• Developed information architecture, user interface and designs for an online project management tool to streamline the production process.
• Created seasonal editorial microsites and promotions.

Applied Biosystems : Interactive Art Director (Foster City, CA) 11/2002 - 02/2004
• Conceived, designed, and produced a corporate extranet introducing and establishing guidelines for a new brand. Created online Brand Guidelines for creative department.
• Created online materials, landing pages, banners and promotional emails supporting ongoing marketing efforts and product launches.
• Evaluated user experience and developed information architecture, user interface and designs to improve the online shopping experience.
• Created flash based tutorials and demos for biotech software applications.

Freelance : Art Director/Designer (S.F., CA) 1/2000 – present
• Art directed, designed, produced and managed complete communications programs including identity systems, business systems and printed collateral including brochures, catalogues, advertisements and direct mail.
• Art directed, designed and produced (including HTML and Javascript coding) corporate and consumer websites.
• Conceived, designed, produced and coded static and Flash based banner advertisements, direct mail email campaigns, and online presentations.

Clients include: California State Parks Foundation, Charles Schwab, Change of Seasons Skincare, C&W Frozen Foods, Electronic Arts, Film Arts Foundation, GENART SF, Magic Theatre, Microbia, Microsoft, PAWS, Wells Fargo, ZCON Builders, Zuckerman, Fernandes & Associates.

Ideograf Creative Services : Founding Partner (S.F., CA) 9/1995 – 1/2000
• Co-founded an award-winning communication design studio, focused on brand development, corporate identity, collateral and website design.
• Managed and co-created branding programs in a variety of industries delivering cohesive communication solutions across media types.
• Acted as business development and sales lead winning lucrative accounts.
• Created custom photography for use in printed and online promotions.

Clients include: Adler/Chanofsky Public Relations, Bank of America, Broadbase, BodyTonic, California State Parks Foundation, Critical Path, Ethos Consulting, JobScience, Livemind, Marino Associates, More.com, Playing 2 Win, Quokka Sports, SOMA Magazine, Traversant Marketing Communications, Virgin, Wells Fargo.